One way to build a very valuable pure e-commerce company is as a way for a celebrity to monetize an existing captive audience, e.g. Kim Kardashian (SKIMS), Rihanna (Fenty Beauty), Selena Gomez (Rare Beauty).
Because of the celebrity's millions of social media followers, the company can continue selling at a markup without worrying as much about the competition. This is an exception that proves the rule though.
Replace Bezos with me, Amazon.com with Monopolistic Investor and en vóila! You have got my startup! Also, watch Adobe’s add with the Chinese man saying “I need more trees!”
I sold them, 0 profit)
great post!
Thank you Gert! Glad you liked it!
One way to build a very valuable pure e-commerce company is as a way for a celebrity to monetize an existing captive audience, e.g. Kim Kardashian (SKIMS), Rihanna (Fenty Beauty), Selena Gomez (Rare Beauty).
Because of the celebrity's millions of social media followers, the company can continue selling at a markup without worrying as much about the competition. This is an exception that proves the rule though.
I agree and they generally don’t reach the scale to become public so they aren’t investable.
Replace Bezos with me, Amazon.com with Monopolistic Investor and en vóila! You have got my startup! Also, watch Adobe’s add with the Chinese man saying “I need more trees!”
I guess this is s fake account 🤣
Is that real