Weekend Read: How to Spot Exceptional Businesses?

Buy mediocre businesses; expect mediocre results. Buy exceptional businesses, expect exceptional results.

Wealthy, successful, and famous people are exceptional. They are not the norm. They are deviations from the norm, they are mavericks, they are different. The norm is mediocre. Most people earn a mediocre income, they are neither successful nor failure, they are not famous for sure. Those who are exceptional are not exceptional because they are wealthy; …