Capitalist Letters

Capitalist Letters

Duolingo: Great Business At A Fair Value

Dominant business with great prospects trading at around fair value.

Oguz Erkan's avatar
Oguz Erkan
Nov 09, 2025
∙ Paid

If somebody asked me characteristics of the most promising companies, I would say two things:

  • Sticky product.

  • Big addressable market.

The first point should be intuitive. Companies that don’t need to create a new customer base every year have an advantage over others.

If you can keep a substantial portion of your current customers next year, and charge them…

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